
The Student Luxe Team
Guest facing

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Josh Danan | CEO
Josh has been working in the student accommodation space since 2007, when he set up a platform for students to book before arriving in their new city. During these years, the limitations of standard student housing options were glaring. They simply didnβt suit most international students' requirements. Driven to offer flexibility, comfort and service to students (and quite often their parents), Josh Co-Founded Student Luxe in 2019 to solve the challenges that many students faced when looking for an apartment. Today youβll find Josh working closely with the Reservations Team helping to find the perfect apartment for each student, or typically their concerned parents preparing to send their teenager off to London to get a first class education! On the weekends, expect to find Josh on a tennis court, or spending some quality time with his family.
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'Mo' Thanathorn Oui-Panich | Head of Sales
Joining Student Luxe in January 2022, Mo has quickly become an integral part of the team. With an impressive CV of hospitality-related roles in her native Thailand, Mo joined Luxe after completing her MSc in Real Estate Management from Bristol. As our Head of Sales you will likely speak to Mo when making an enquiry for an apartment via our business WhatsApp, or by phone. Her knowledge of luxury accommodation options in London - and their corresponding hotel-style amenities - is unrivalled. During the week you can find Mo buzzing around the office, doing apartment viewings - and going above & beyond to ensure guest expectations are exceeded (see our Google reviews). Outside the office sheβs a keen tennis player, big foodie & avid drinker of matcha lattes.
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Edoardo Martelli | Partnerships & Operations
Edo joined Student Luxe in October 2022 after working in a variety of significant roles in the hospitality industry. As a Bookings Manager, you will likely encounter Edo right from any initial enquiry all the way through to making payments and extending your stay. His warm, genuine and meticulous approach makes him a hugely popular figure with guests, partners and our team. However, he is Italian by heart & soul, so for the love of god donβt mix chicken and pasta in front of him! When heβs not on the job he enjoys learning Mandarin, working his way through new recipes, seeing new places - and is a keen amateur footballer. Fun fact - Edoβs family own a deli in back in Prato, Tuscany!
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Katria Bates | Sales Team
Born and raised in London, Katria has a wealth of sales and marketing experience in luxury real estate. Dealing with ultra-high-net worth individuals both nationally and internationally, she has worked alongside one of Londonβs most exclusive luxury real estate agencies before heading to Student Luxe in November 2022. Her ability to understand the precise needs of our guests and deliver βperfect-fitβ accommodation options makes her a huge asset to the business. Katria is savvy, mindful - and ready to find you a special stay for your studies. Away from the office youβre likely to find her exploring the city she grew up in, brunch spot hopping and gallery snooping.
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Rongrong Luo | Sales Team
Rongrong is the latest addition to our team, joining back in April 2023. Originally from Shanghai, she has lived in the UK for 2 years in Bristol, Manchester & most recently London. As a Sales & Marketing specialist Rongrong is in charge of handling all bookings and ongoing guest support for our Chinese clients. She also assists with our international marketing efforts, and creates content for our social media platforms. Rongong excels at understanding the delicate needs of international guests, and provides excellent support to make our clients feel safe and comfortable for the duration of their stay with us. In her spare time sheβs always up for a nice 2-hour bouldering session or trying out a good coffee shop (or any new hotpot restaurant).
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Sasha Chen | Sales Team
Meet the newest member of the Student Luxe Sales team β Sasha. Weβre thrilled to introduce Sasha, who joins us with a wealth of experience as the former Senior Customer Service Manager at St George by Berkeley Homes. Sasha knows the property market like the back of her hand, and she will be handling your enquiries & connecting you with apartments tailored to suit your needs. Weβre delighted to have her on board.
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Lina Staugaityte | Guest Experience Manager
Lina became a part of Student Luxe in July 2024, but it feels like she's been here for years! She joins us with a strong hospitality background, and a track record of setting high standards & exceeding guest expectations. An expert communicator, Linaβs role with us as Guest Experience Manager is centred around ensuring guests feel at home in their new apartments. Linaβs proactive attitude is a true asset to the business, and her problem solving skills guarantee our guests are well looked after. Outside of work, her interests include yoga, hiking, swimming and visiting art galleries. Sheβs a big animal lover, and her dream is to one day own a house with lots of land to house chickens, dogs, horsesβ¦and highland cows.
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Stefan Hrebenciuc | Sales Team
Stefan joined the Student Luxe sales team in March 2025 as a Booking Specialist. A former Uber driver in London, he brings a first-class knowledge of the city, which he harnesses to source the best apartments in the best locations. Originally from Romania, Stefan has longstanding expertise in sales and relationship-building, having worked in key account roles for over 10 years. And has found his feet helping students book their dream stays. When heβs not fielding enquiries from guests, heβs on the road doing apartment viewings and showing off his navigation and customer service skills. Outside of work, Stefan loves a Thames walk and a spot of cooking β heβs especially fond of Indian food.
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Alyssa Chen | Sales Team
Alyssa is part of the sales team and works directly with Student Luxeβs Chinese guests. She joined in March 2025, and responds to enquiries that come in via WhatsApp, Google Ads, and Rednote (a Chinese social media platform), connecting students with the best luxury apartments. She has an MBA, a BA in Hotel Management, and a background of supporting big hotel chains in a sales capacity. Alyssa is bilingual, which is enormously handy for dealing with Student Luxeβs international guests. Outside of work, she likes golf, scary movies, and taking photos.

The Student Luxe Team
Behind-the-scenes

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Alex Obertelli | Marketing Manager
Alex has been working with Student Luxe since inception back in 2019, and has spent over a decade building brands in the leisure & hospitality industry. Equipped with an MSc in Marketing from Oxford Brookes university, Alexβs creative problem solving, attention to detail and knowledge of the hospitality industry makes him a huge asset to the business. At work, youβll likely find Alex 2 or 3 coffees deep in the conference room brainstorming new ways of growing Luxeβs audience of high-end accommodation seekers. While you might not interact with him directly, rest assured Alexβs little black book of London food & drink recommendations are sprinkled across our website listings.
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Dana Danan | CRM Architect
Introducing Dana, our fantastic CRM architect who's the brains behind the company's entire operational system. Dana joined Student Luxe 2 years ago and ensures we're a well-oiled machine behind the scenes. With her background of CRM combined with Marketing and Business Development, Dana is able to visualise the student's entire booking process from start to finish to ensure we can provide the 5* star service our guests deserve. In her free time Dana finds her 'zen' in the kitchen - baking delicious treats and creating yummy dishes from scratch for her loved ones, as well as enjoying forest walks with her family.
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Sam Smithies | Supply Chain Manager
Bio (and new headshot) coming soon.
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George Toskov | Marketing Executive
George joined Student Luxe in October 2024 and supports us with marketing, lead generation, and content creation. His role has evolved from bringing our apartments to life with attention-grabbing profiles, to providing crucial marketing support that helps grow the business. George learnt the ropes of marketing running a digital marketing agency as a co-founder, and working for an international broker. An avid trader, he lives for data and analysis and is no stranger to a smart investment.
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Anton Constantinou | Content Lead
Anton is Student Luxeβs Content Lead. He writes our blog posts and area guides, and works behind the scenes to analyse our content and optimise its performance, as well on road, photographing and filming around London. Anton has worked in editorial for the past nine years, including for serviced apartment operator, SilverDoor Apartments. And brings a wealth of knowledge in content creation and delivery. His hobbies include reading, travelling, going to gigs, and reviewing fragrances.
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Lillian Cheng | Content Creator
As Content Creator, Lillian is in charge of posting social media content aimed at Student Luxeβs Chinese guests, including area guides and apartment walkthroughs. She is also responsible for sales, working with the sales team to sift enquiries and book stays for our international guests. Lillian is a creative person at heart, with a BA in International Journalism and a Masterβs in Ethnographic and Documentary Film. Originally from China, she moved to London in 2022, and, having worked for an uber trendy coffee shop in the city, makes an epic cappuccino.

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